When running a hotel it is very easy to spend a lot of time thinking how to improve your booking engine and avoid OTA fees. But probably you are missing something big. It is Google, which serves more than three billion requests every day. In a few simple steps you can turn this extremely popular service into a powerful ally to help you attract guests, save money and make your destination popular. Here is how you can reap all the benefits Google has to offer.

Create a great website

The most important mission is to create a great website. The engaging content is key for that. You may consider hiring professional photographers to make high-quality pictures of your property with happy guests. The code behind all the pictures and texts also counts. The website structure should be easy for guests to navigate through. Now all you need is to rank in the top positions of Google’s search results.

Adopt SEO practices

All your efforts may have been in vain, if you do not appear on the first page of the search results and your website may almost never be clicked on. In such cases using search engine optimization (SEO) techniques is highly recommended. The content optimization and the application of various approaches will make you seeable. A SEO expert can be of great help here.

Use keywords to make your website more visible

The specific keywords inside your website content makes it more noticeable. The best bet is to use one keyword phrase per page. If there are abbreviations or photo names that Google will not understand, they should be avoided or new names can replace the old ones.

Set up a Google+ account

Create a Google+ account to take advantage of Google’s practice to display local hotels with a Google+ account on top of all others. When setting up the account, fill out as many fields as possible, add great-looking photos and encourage your guests to leave a positive review.

Create a business profile with Google

Google offers lots of useful services in their My Business platform. This is a free tool to have your business information appear in search results, Google+ and Google Maps. Thus travellers will be able to see your location, business hours, contact information and Google+ star rating, which makes your company really visible and more credible.

Have a blog and update it regularly

Many website are full of content, which seldom changes. This may be a problem for Google’s indexing engine. A solution here is to add a blog where you can add fresh content regularly. Not only will Google know your website is active, but it will also engage your guests. For instance these articles can show the novelties at your property, or give more information of past and upcoming events. Here the guest mailer of your more-in-one PMS platform can do a great job to reach all your guests. It’s all up to you.

In today’s world the power of Google is undeniable. You’d better use it to your advantage to curb the influence OTAs have on you while boosting the publicity of your hotel and increasing revenue. All it takes is just a few easy steps.

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About Clock Software

Clock Software is a global provider of cloud-based property management systems (PMS), integrated online distribution, online & kiosk hotel self check-in solutions and mobile & in-room guest engagement systems with customers in more than 60 countries.