In the current digital age, every hotel has a website to help business. But do you really appreciate its potential? Do you really know what it can do for you? Your website is not only your property’s ticket to the world but also one of the most important booking channels you have. Here are five suggestions to help you make your it better than ever before and have an edge over your competitors.
Images vs. text
Images are important - they add color to your website needed to attract and keep visitors. By having more visitors you’ll be able to secure more direct bookings. But, there’s a catch. Using too many pictures can cause you problems. For instance, your website may not be as informative as visitors would like. Second, images cost Internet traffic and when the Internet connection is slower, the picture load time will significantly increase. Finding themselves waiting too long for a page to load, people will likely leave your website. Fortunately, this issue can easily be addressed by compressing them before use.
Be easy on text
It is all about finding the right balance between pictures and text. Generally speaking, people do not really like to read. Research shows that they usually read about 60 per cent of the text on a single web page and will likely not finish the long article you have published. So when providing a lot of information, make sure you highlight the key points you want to share. Bulleted lists or very short paragraphs with a single topic is a very nice strategy here.
Sometimes no matter how good you are at writing or taking pictures, there will be people who can’t understand the message behind. It will make them hesitant to book. This phenomenon is called friction and it has to be eliminated at all costs so that you can have more bookings. One way to do this is to be as precise as possible. Excellent pictures that fascinate your website visitors will only help.
Do not host videos on your website
Having videos on your website is great but this has a downside, too. Their watching involves intense Internet traffic and slowdowns for the web page. A way to avoid it is to host your videos on YouTube or other similar websites providing a link or a thumbnail. This speeds up loading because the videos will only load when a user wants to watch them. The other benefit in this case scenario is that you can use them in advertisements with various Google services.
Be careful with the maps
Interactive maps can help you better show the location of your property. But they also require a lot of processing power and tend to slow down websites. In addition, quite often interactive maps do not function properly on mobile devices. So if a map does not load or grinds a device to a halt, your visitors will end up being frustrated. Luckily, there is a simple solution to this issue - just link a map button or picture to Google Maps. You can also add the location of your hotel to the map to further ease your website guests.
Now you have five easy ways that can help you enhance your hotel website. They may not seem like something big but they do work and will pay off in the long run. It is important to have a good looking and usable website and this is where many fail. By using these steps, you will not make this mistake.
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About Clock Software
Clock Software is a global provider of cloud-based property management systems (PMS), integrated online distribution, online & kiosk hotel self check-in solutions and mobile & in-room guest engagement systems with customers in more than 65 countries.