Undoubtedly the largest share of your bookings comes from the Internet thanks to online distribution. But if you do not follow the trends you will be left out generating losses. Here you can find six techniques how you can improve your current hotel online distribution in order to stay up-to-date.
- Improve and update your mobile capabilities
- In recent years people have become very reliant on mobile devices and this trend will not disappear. To stay competitive and visible, you should not only have a mobile version of your website but also improve it all the time. In addition to this it is a good idea to work with people who know how to encourage mobile visibility and bookings.
- Make use of chatbots
- The chatbot is the latest technology to enter the hospitality industry and it has all the chances to become the next big thing. By instantly providing required information, chatbots create personal rapport with guests and significantly improve guest conversion rates and generated revenue. Furthermore, you will look extra modern, since chatbots are a form of artificial intelligence that simulates a conversation with another human being. These devices can also work 24/7, reconnect with visitors who have not shown up and reduce the workload of your regular hotel employees.
- Metasearch websites are not as bad as they might seem
- Metasearch websites strongly resemble OTAs and due to this reason they are avoided by most hoteliers. This might be a mistake. These websites can actually help your hotel business because they drive high traffic volumes and attract a large number of travellers. They offer real-time booking information, allow visitors to compare room rates quickly and let you publish lower prices compared to OTAs. Do you really want to miss this opportunity?
- Remarketing can also help
- Remarketing is an important practice, designed to bring back customers who have skipped your offers. Most people do this unconsciously. According to research, conducted by Google, 96 per cent of people do not reserve a room at the hotel they first see when looking for a property online. Sadly, you will suffer from this phenomenon, but by using remarketing you will be able to largely mitigate the effects. It works by showing such people specific ads that will make them visit you again. This time you will have better chances to sell a room.
- Don’t forget OTAs
- OTAs will probably have the greatest share in your online distribution costs but you cannot deny that they bring you bookings. It takes better management to make them more lucrative. You should regularly check the OTAs terms and conditions and be constantly on the lookout for better offers and lower commissions. Eliminating OTAs that no longer work for you is also a necessity. Finally, providing up-to-date information in real time to avoid double bookings is important. You can achieve this by using a powerful channel manager.
- Keep on adding new distribution channels
- This is the most important action you can undertake to improve your online hotel distribution. You may think that the number of channels you have is enough but you’d be wrong. You can never have enough distribution channels so it’s better if you keep on adding new ones. At the same time you should eliminate the channels that do not work for your business anymore.
There are always new ways to improve your online distribution and generate more income but by using the six ones we have just described you will be able to take your business further. Thanks to better online distribution you will be able to enjoy more guests and more revenue and this is what lies at the core of being a true hotelier.
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About Clock Software
Clock Software is a global provider of cloud-based property management systems (PMS), integrated online distribution, online & kiosk hotel self check-in solutions and mobile & in-room guest engagement systems with customers in more than 65 countries.