In our Internet-based world, having a hotel website is of absolute importance. It makes your property visible, provides essential information to prospective customers and allows them to reserve a room directly, saving you OTA fees. Yet, a hotel website cannot be considered finished if it is not translated in popular world languages other than English. While you may not see the immediate need, in the long run you will be at a loss. Here are the reasons why.
Google is not everything
This statement may surprise you, especially if you come from an English-speaking country, but it is the truth. While in the Western world Google reigns supreme, this is not the case in other major markets across the world. Here are some examples:
- In Russia, the search engine Yandex occupies 60 per cent of the market
- In China, Baidu commands 56.6 per cent.
The thing is that if your hotel does not appear among the search engine’s top results, it is the same as if you do not exist. And if your website is not translated in the world’s most popular languages, many search engines will not find you or will rank you lower. In other words, the more languages your website is translated in, the easier it will be for people around the world to find you online.
Customers require more information
While OTAs expose you to the world and help you sell rooms, they are often not enough. Even if customers can see your hotel on an OTA’s web page, very few will book a room without checking your own website for additional information. What happens if they see a web page in a language they cannot understand? Chances are they will look for another property that has a website in a language they can read. Do you really want to miss another room reservation due to lack of a suitable translation?
You will be able to reach new markets
In the past few decades the world has become a smaller place due to globalization. Moreover the number of low-cost flight companies has dramatically increased, leading to more and more people willing to explore the world. By having a hotel website translated into the world’s most popular languages you will be able to reach new markets and attract more guests. But before you can enjoy more international customers and an improved revenue flow, give these people the chance to find and appreciate you. And give yourself the chance to expand your customer base.
Keep business going all year long
Most hotels around the world experience busy periods, which are then followed by slow time. No matter how you look at it, slow business means empty rooms and they mean lost revenue. To counter this phenomenon, you should rely on international guests. They are more willing to travel off-season because of the savings they can get and as a whole they are less influenced by seasonal weather changes. In other words by attracting foreign guests you can rely on income all year long. All it takes is to address them online in a language they can understand.
Having your website translated into the world’s most popular languages is always a good thing. You will become more visible to search engines and prospective guests and you will increase the number of sold rooms and hence your revenue. One piece of advice, though - always use the services of professional translation agencies to offer more languages on your website. Otherwise you may shoot yourself in the leg - literally or not it is always painful.
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About Clock Software
Clock Software is a global provider of cloud-based property management systems (PMS), integrated online distribution, online & kiosk hotel self check-in solutions and mobile & in-room guest engagement systems with customers in more than 65 countries.