By 2020, half of revenues in the hospitality industry will come from millennials or at least that's what projections show. But no matter what the future holds, the importance of millennials for the industry is growing and reshaping the entire travel sector. The technology penetration is quickly spreading to hostels, too. Having a hostel management software linked a web reservation system and channel managers, focusing on direct bookings and being in touch with guests all through their stay and beyond is becoming the norm.
Instant gratification a click away
The low-cost accommodation is a key factor, but not the only one to attract millennials. Being also called the Now Generation, they have grown up discovering the world through the internet. And it is no surprise their preferred way of booking is online. Not only do almost all of them have a smartphone, but they need to be connected and in the loop 24/7. As a result, hostels have to adapt to expectations and habits of millennials. So it goes without saying that the web reservation system and website should be mobile first, accessible and convenient to use whatever the device is. The integration of the hostel management system with a web reservation system and channel managers makes the handling of the whole booking process very easy for everybody involved. Inventory is automatically spread across web channels and updated with each new booking. And the guest is able to book on the go and use various options to personalize their stay. All it takes is a few clicks for a millennials go through the booking process and receive a booking confirmation in real time.
When the boring formalities are no longer an issue
The patience is not the strength of the Now Generation. And the boring queues at the reception desk at check-in or checkout are not the most memorable moment of a guest's stay. There is why self-service kiosks linked to the hostel management software are real game-changers. No more queues, no more wasted time. By simply approaching the kiosk in the lobby, a guest can check in, have a key card issued, book extra services, settle the bills and check out. And the benefits for the new breed of travellers extend way beyond the mere check-in. Millennials like to be constantly in the loop having the information and control over their stay at their fingertips. Whether at the kiosk or through the web self-service app of the hostel, guests can opt for some extra services, view real-time content with information on flights and weather, entertainment options, local event updates, area maps, etc. to have a really experience-driven stay.
Millennials predominantly choose to stay at hostels, but to keep them coming, these low-cost lodgings must keep up with the technological lifestyle of their guests. Embracing the advantages of the interconnected technology like management software, web reservation system, channel managers and self-service apps, hostels can streamline the operations surrounding each stage of a guest's stay from the booking to the checkout and more importantly bring a digital added value.
About Clock Software
Clock Software is a global provider of cloud-based property management systems (PMS), integrated online distribution, online & kiosk hotel self check-in solutions and mobile & in-room guest engagement systems with customers in more than 65 countries.