From experience to innovation: A new era for event sales in hospitality
After more than two decades working in hotels, I know how difficult it can be for different departments to access the right information. Sales needs to know which months carry the most revenue potential, which periods are underperforming, and where to focus their follow-ups. Meanwhile, the event sales team is juggling a constant stream of operational details like timings, technical requirements, menu confirmations, name lists, deposits, and more.
Too often, this information lives in disconnected systems or, worse, spreadsheets. What does that create? Delays, miscommunication, and missed opportunities.
This is exactly what our latest update solves.
One platform, total visibility and custom pipelines for all sales teams
With the newest version of Clock's PMS and Event Management Software, every hotel can now build and manage their own event sales pipelines. For the first time, Sales and Event Sales teams can operate from a shared platform - no toggling between tools, no chasing down colleagues, no second-guessing data accuracy.
You can now:
- Build multiple pipelines, tailored to your own processes and requirements
- Define your own stages: from initial enquiry to confirmed booking
- Assign tasks, track progress, and monitor every lead in real time
- Visualise revenue potential over weeks and months, any timeline that fits your hotel's needs
- Improve internal communication by giving relevant departments full visibility into the pipeline's progress
Sales teams can spot low-revenue months instantly and redirect efforts, helping boost conversion by up to 15%. Event planners stay on top of daily logistics without hunting through emails.
Full visibility, smarter prioritisation
The new pipeline view lets you immediately understand where each event stands. Which clients need a follow-up? Which event requests turned into definite revenue? When will availability be blocked automatically? All of this is visible in one place - configurable by you.
As Krasimir, our CEO, shared in his March CEO Blog, the goal wasn’t just to make things prettier. It was to make hotel sales and event operations more agile, efficient, and aligned. It was about giving hotels the tools to take ownership of their workflows without relying on third-party tools or complicated integrations.
Built for flexibility, powered by your needs
Every hotel is different. That’s why this update doesn’t offer one fixed process. Instead, it empowers you to define how you work best:
- Want to automatically block room availability at a certain stage? You can.
- Prefer to delay blocking until confirmation? That’s an option too.
- Need different pipelines for different event types? Done.
This kind of flexibility means no more shoehorning your team into someone else’s workflow. You design the pipes. You decide the rules.
Real impact for sales and event teams
Here's what it means in day-to-day hotel operations: the right people have the right information exactly when they need it. Your teams no longer operate in silos, everyone can track progress, contribute more effectively, and stay aligned across departments. It's a practical shift that streamlines communication, boosts accountability, and drives real results.
- Sales Teams get a clear view of upcoming business, helping them plan ahead and prioritise efforts where they matter most. With better visibility into each lead’s status, they can time their follow-ups more effectively and focus on the opportunities with the highest potential to convert.
- Event Sales Teams can access the pipelines directly, giving them a clear view of what’s coming up and what needs attention. They can easily jump into the full event overview to review or update all key details. This ensures they’re always prepared and able to act quickly when needed.
- Hotel Managers gain a clear, real-time overview of business performance - from revenue patterns across time periods to team activity within the pipeline. They can quickly identify high and low demand periods, understand where attention is needed most, and guide their teams with data-backed insights for continuous improvement.
- Revenue Managers benefit from direct access to the pipeline list view, where they can see real-time revenue projections at every stage of the booking process. This helps them build accurate forecasts, make data-driven budgeting decisions, and stay agile as demand shifts throughout the year.
And all of this happens without complex integrations, long onboarding, or additional tools.
Why this matters
This update isn't just the result of internal innovation, it reflects the conversations we’ve had with hoteliers. The feedback, the pain points, and the goals have shaped the direction we’re heading. We continue to listen, anticipate what’s ahead, and focus on the improvements that will truly make a difference. That’s why this release marks more than just a product upgrade, it’s a meaningful shift in how hotels collaborate across departments and manage event sales more effectively.
When your data, decisions, and departments live in one system, everything changes:
- Make smarter, faster decisions by having all the information at your fingertips, whenever you need it
- Reduce errors and avoid unnecessary back-and-forth between departments with full pipeline transparency
- Strengthen your client relationships by responding faster, working more cohesively across teams, and delivering a planning experience that feels organised and effortless from start to finish.
Try it. Tailor it. Make it yours.
Whether you're a current user or just exploring options, this is your chance to simplify and strengthen your event sales process. If you want to see how the new pipeline builder works, our support team has you covered. Read the full update guide, or reach out to book a personal walkthrough.
This update was built with your teams in mind. Now it’s your turn to build the pipelines that work for you.
Ready to streamline your event sales process?
Want to see it in action? Book a walkthrough today and discover how your team could save hours, while closing more business.