Take advantage of promo codes - an instrument of the advanced sale policies. When running promo campaigns to target special groups of clients or boost direct sales to your OTA guests, use promo code promotions. Let your loyal clients or companies have special prices when booking on your site.
Create special rates, e.g. with promotional prices or including extra services with no extra charges. Link them to promo codes, so that these rates are visible after entering the promo codes only.
Once your guests introduce a promo code with their availability search, the ‘promo’ rates appear. They are always at the top of the list of available rates. Let guests see the benefit of the special proposition. And of course promo rates will look differently from the others to catch the eye.
