There are countless businesses in our world and while they may seem to occupy different market niches, they all share something in common. They are based on values, ideas and assets and they want to achieve their goals. The hospitality industry isn’t any different. Here we’ll take a closer look at these foundations are, because even if only one of them isn’t right, the whole of your business might come down.
Before you can run a hotel, it must exist. There are two ways in which you can obtain one - either to build or purchase it. In the first case you will need accurate and sustainable plans as well as a lot of resources - money, people and building materials. In the second case you will need just money and a hotel of interest. No matter which way you go, you will need strict control over the building or purchasing operations. Furthermore even new hotels require maintenance so never try to save money from upkeep. Even if you do not aim to be a 5-star hotel, make sure it looks always inviting. After all customers always prefer neat and cozy hotels so if you fall behind here, you slowly place yourself out of business, while letting the competition get your revenue.
It is clear from the start that you cannot run a hotel all by yourself. In other words, you will have to hire external people to help you. This is not bad news - in fact your staff is the most important asset in making your hotel a success. It all comes down to offering perfect services and a great attitude towards guests in order to make an impression and more importantly to stay ahead of the competition. In the past years this field changed. Nowadays it is not enough to offer just phrases like “thank you” or “please” with a smile. Guests expect more and look for a memorable experience. This is where you have to deliver. Providing great customer service is of paramount importance in the hospitality industry so do not fail here.
Property management systems (PMS)
Running a hotel takes much more than delivering impeccable services. This is where the property management system (PMS) steps in. It is another crucial component you need to be successful. The PMS is like the central nervous system of your hotel. It manages numerous essential hotel components like:
- Booking engine
- Online distribution
- Payment systems
- Revenue streams
- Channel managers and much more.
If your PMS lacks a function you deem necessary, then look for another without hesitation. In the long run a PMS that does not meet your needs will hinder your business and this is something that no one wants.
Distribution and marketing channels
The goal of every hotel is to sell rooms and make a revenue. In our digital age this will be really hard without the presence and successful usage of various distribution and marketing channels. Fortunately the Internet offers a lot of ways to promote your property. You can list your hotel on many OTA websites and although you will be required to pay a fee for each room sold, this practice will increase your sales and income. The same goes for your marketing efforts - you should have a nice and functional website and you can use search engine optimization to make it more visible. Other online marketing channels include:
- Social media
- Mobile apps
- Email newsletters
- Forums, etc.
The Internet does give a lot of ways to promote your hotel so it is a good idea to use them all.
Managing a hotel has never been an easy task and as you can see there’s more than meets the eye. However, if you base your business on these fundamental pillars, you will greatly increase your chances of success. After all, nothing great was built on sand, even your hotel. So why risk your business then by not stepping on solid ground?
You may also find interesting:Hotel Kiosks - Much More Than Meets the Eye
Five Common Online Distribution Mistakes to Avoid
Online Booking Systems - The Efficient Problem-Solver
About Clock Software
Clock Software is a global provider of cloud-based property management systems (PMS), integrated online distribution, online & kiosk hotel self check-in solutions and mobile & in-room guest engagement systems with customers in more than 65 countries.