Integration category:   Direct Booking Tools

Integration with Myhotelshop

Clock users can now get their properties visible on Google, Tripadvisor and Trivago with the support from myhotelshop’s team of meta search experts. Using this integration they can increase direct bookings while having full control of costs and pay less in commissions to online travel agencies.


Myhotelshop offers managed meta search campaigns on Google Hotel Ads, Trivago, Tripadvisor and Kayak, and also Google and Bing Ads.

Hotels benefit from growing their direct brand and generating bookings via the direct booking engine, with a complete control over their spending and costs for these bookings. The results are reduced dependency on OTAs, complete ownership of guest data, and costs under what they would typically pay as commissions to OTAs.

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How it works

By integrating Clock and Myhotelshop, hoteliers have the ability to show their direct prices on Google Hotel Ads and other meta searches. They can compete with OTAs and drive traffic directly to their Clock booking engine from the most prominent places online - like their Google Business profile. Instead of paying big commissions to OTAs, they can now control costs and let Clock collect bookings and guest data.

Benefits for Clock customers include:

  • Increased online visibility
  • Increased bookings coming through the direct booking channel
  • Reduced costs paid to the OTAs via shifting bookings to direct
  • All guest data immediately visible inside Clock PMS
  • Support from the MHS team around everything meta search and conversion optimisation
  • Performance-based control over spending and budgets

Most important features

Visibility on Google Hotel Ads, Trivago, Tripadvisor and Kayak that lets hotels compete with direct rates against the OTAs

Cost-per-click campaigns run by algorithms that react and change bids automatically as the market changes

Complete campaign and conversion management from the myhotelshop team

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