Reservation segmentation

Reservation segmentation

Categorize reservations by source, channel, and segment to enhance marketing strategies and operational efficiency.

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  • Enhance marketing strategies by understanding booking origins and guest types.
  • Improve reporting accuracy with detailed segmentation data.
  • Streamline operations through automated assignment of segmentation values.
  • Customise segmentation to fit your property's unique needs.
Simplify reservation analysis and boost your marketing efforts

Simplify reservation analysis and boost your marketing efforts

Understanding where your bookings come from and who your guests are is crucial for targeted marketing and efficient operations. Without proper segmentation, valuable insights can be lost, leading to missed opportunities.

With Reservation Segmentation, you can categorise bookings by source, channel, and segment, providing a clearer picture of your business and enabling more informed decisions.

Tailor your segmentation to your property's needs

Tailor your segmentation to your property's needs

Define your own marketing sources, channels, and segments to align with your specific operational and marketing strategies. This flexibility ensures that your segmentation reflects the unique aspects of your property.

Automate segmentation for consistency and efficiency

Automate segmentation for consistency and efficiency

Set default segmentation values for various booking sources, such as direct bookings, channel managers, or specific rates. This automation reduces manual entry, minimises errors, and ensures consistent data across all reservations.

Leverage segmentation in comprehensive reporting

Leverage segmentation in comprehensive reporting

Utilise segmentation data in key reports like Charge Segmentation, Booking Segmentation, and Occupancy Forecast. These insights help you analyze performance, forecast occupancy, and make data-driven decisions.

Part of Clock Hospitality Cloud

Reservation Segmentation is an integral part of the Clock Reservation Management, seamlessly integrating with booking tools and revenue management features to provide a cohesive reservation experience.

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Part of Clock Hospitality Cloud

They work best together

Each product in the Clock Hospitality Cloud runs on a unified hotel database. While you can always integrate our solutions with third-party vendors, choosing a single-vendor approach for your core technology ensures optimal synergy, simplified system management, and improved cost efficiency.