Guest journey
Hospitality is one of the industries which can boast itself as both a necessity and a luxury. Travel and accommodation have always gone hand in hand, and in a global economy, it is impossible to imagine what life would be like without either.
Guest journey
Sizing up the competition plays a major part in your hotel’s marketing strategy. Your competitors have just as much sway in shaping guest demand and expectations as you do, and on an even more structural level, the market interaction between your properties determines room rates.
Industry insights
With travel becoming increasingly freer it is important to take stock of whether you are prepared to face your international guests. Public means of transportation still pose a threat of contamination, but people are eager to take a chance on a cheap flight and a spontaneous adventure, especially since so much of their lives right now revolves around avoiding others.
Industry insights
The unprecedented challenges presented by 2020 have forced seasoned hoteliers to take one of two routes in order to cut losses, either shut down operations for the year, or keep their doors open by taking an alternate route to hospitality.
Industry insights
2020 has been a challenging year for the travel and hospitality industry. Following a prolonged revenue dry spell, industry leaders may feel the need to reexamine the inner workings of their brands.
Smart operations
It is the 21st. Century and the majority of hotel reservations are made online, being it directly on the property's website or via third party mediators, a.k.a OTAs. Hotel websites have become the face of hospitality businesses, their digital identity. Among a myriad of factors that make a hotel website successful, there are design and content that attract and hold visitors on the website and the online reservation software that turns visits into bookings. Here we have collected 10 basic rules and smart tricks to make the most of an online booking software.