Community trust is integral to surviving the COVID-19 travel draught. Locals might not swarm your hotel the first chance they get, but they will trickle in much-needed revenue during some of your lowest points. Encouraging safety while also trying to stay in business can be challenging. You are still the owner of a service which is both highly desirable and socially stigmatized in the current climate. You will certainly have guests who have made the trip the first chance they’ve had, and it is their presence that is pushing away local guests unwilling to take the risk of unnecessary interactions.
What is the new normal for hospitality? Are hotel guests eager to return, or will they shy away from travel? Will corporate clients abstain from organizing and attending annual conferences? How do you raise room occupancy if your target guest demographic has withdrawn their interest in your establishment? And if so, to whom exactly are you marketing your establishment?
Hospitality is faced with an unprecedented crisis which no provider can escape without accepting that change is inevitable and many hoteliers feel the need to cut back on expenses as a way of moving forward with minimal losses.
We are almost halfway through 2020, and suffice it to say this is not how many of us thought it was going to turn out. The industry-wide disruption created by Covid-19 has taken a toll on hospitality by partially cancelling the first quarter of the business year and forcing hospitality providers to look for alternative ways to sustain their businesses while waiting out the disease. In times of crisis leadership skills are put to the test and team ties are forged and strengthened.
Planning for the off-season is a task which often spreads out throughout the year, and with the help of various marketing plans and promotions (and a bit of luck) you may make it through without incurring major losses and possibly making a profit.
Clock Software and SmartHOTEL have joined forces to produce a promising new integration between SmartHOTEL and Clock PMS+ to facilitate flawless data exchange between Clock PMS and the CRS of Louvre Hotels Group.
It is no secret that hospitality is not the most technologically friendly industry as many of its practices are bound by traditions. Some more seasoned hospitality providers are in no hurry to give up on established practices and solutions as they view the many technological advancements in hospitality software development as an unnecessary, and most of all, costly flourish.
The performance review is an indispensable part of running a profitable hotel, yet it frequently falls to the sidelines in favour of more immediate day-to-day tasks. Nonetheless, keeping track of key performance indicators (KPI) can be invaluable for developing a successful hotel revenue management strategy. For convenience, let us break down the KPI that every hotel manager should track.
The coronavirus will affect all levels of hospitality, but not everyone has the same capacity for recovery. Large hotel chains will certainly bounce back quickly, but for all other establishments, the Covid-19 pandemic is a test of adaptability and resourcefulness.
Modern hotels thrive thanks to hoteliers adopting a flexible approach to their change management strategy. They treat the hotel as a constant work in progress, one that is evolving and growing with each successful policy change implementation.
Technological advancements have been the go-to investment response for many industries as the benefits of adopting new time and labour-saving tools are unquestionable, yet even as one of the fastest-growing industries in the world hospitality is still the slowest to adopt these changes.
Hotel breaches have become increasingly common and have grown larger in scale in recent years as more and more transactions are done online or through OTAs. This has led to a larger risk of a cyber breach of guest data which has put on edge both potential guests and hoteliers alike.
Upselling is top of the list when it comes to generating ancillary revenue for hotels. With room rate value dropping due to OTA fees your establishment will come to rely heavily on the services you can provide your guests rather than the actual value of the room itself.
Google My Business is one of the fundamentals of effective hotel marketing but it is also frequently the most neglected feature of a hotel’s online presence.
Hospitality is an industry which relies heavily on data acquisition to build a sustainable business model that can generate revenue in a market of constantly changing variables. The customer data handled by hotels on the daily has always been of an incredibly sensitive nature, including guest and company names, phone numbers, billing addresses and emails, and credit card information.
Sustainable hotels used to be a quirk of the hospitality trade, another gimmicky approach to appealing to environmentally-conscientious millennials. But the last decade has only proven the need for doubling down on the efforts of building a sustainable travel industry.
Building a brand has always been at the mercy of the generational zeitgeist. Which is why many establishments are looking for ways to either redefine or to establish themselves in an oversaturated hospitality market aimed at experience-driven consumers. Here are some notable points that could help you build your hotel brand.
Clock Software is proud to announce that its Clock PMS Suite software product has once again successfully undergone PCI DSS Level 1 Service Provider Certification meeting the highest standards of protection of credit card data.
Bots are starting to be an essential part of both the online and offline shopping experience and they are bringing an astonishing transformations along with them. The hospitality industry is one that thrives on personalised services and great guest experience.
Adapting your website for increased search engine optimisation will help you in revitalising your strongest source of revenue, your direct bookings all the while helping to foster a more personal relationship with your guests.