Google My Business is one of the fundamentals of effective hotel marketing but it is also frequently the most neglected feature of a hotel’s online presence.
Hospitality is an industry which relies heavily on data acquisition to build a sustainable business model that can generate revenue in a market of constantly changing variables. The customer data handled by hotels on the daily has always been of an incredibly sensitive nature, including guest and company names, phone numbers, billing addresses and emails, and credit card information.
Sustainable hotels used to be a quirk of the hospitality trade, another gimmicky approach to appealing to environmentally-conscientious millennials. But the last decade has only proven the need for doubling down on the efforts of building a sustainable travel industry.
Building a brand has always been at the mercy of the generational zeitgeist. Which is why many establishments are looking for ways to either redefine or to establish themselves in an oversaturated hospitality market aimed at experience-driven consumers. Here are some notable points that could help you build your hotel brand.
Clock Software is proud to announce that its Clock PMS Suite software product has once again successfully undergone PCI DSS Level 1 Service Provider Certification meeting the highest standards of protection of credit card data.
Bots are starting to be an essential part of both the online and offline shopping experience and they are bringing an astonishing transformations along with them. The hospitality industry is one that thrives on personalised services and great guest experience.
Adapting your website for increased search engine optimisation will help you in revitalising your strongest source of revenue, your direct bookings all the while helping to foster a more personal relationship with your guests.
The hospitality industry is a leader in technology deployment. See what Nick, our Integration Manager, have to say about the introduction of new technologies and streamlining the myriad aspects of hotel operations.
Online booking abandonment is a common problem for travel websites, but there are a few things you can do to optimise your conversions. In this article, you’ll learn how sending abandonment emails can bring your customers back to complete a booking.
Integration technologies have given the hoteliers the opportunities and solutions they need to make better decisions for growth and to improve the guest experience and operating efficiency.
Hotel loyalty programs have become a standard for many brands in the hospitality industry. Such hotel programs encourage longer stays, attract new customers and retain existing ones.
The underlying reason for many disappointing stays is the process of offering a service and then making the procurement stage either difficult or unpleasant for the guests or the so-called friction.
Running a successful hotel is an ongoing challenge. Ideally, you want to increase your bottom line and decrease your expanses. Ancillary revenue is a great way for your hotel to make more money and differentiate your hotel from your competitors.
The tech giant Google is continuing to make its mark on the online travel booking. The hotel booking tool is becoming a one-stop solution for trip planning and can drive up competition with the rental platform Airbnb.
Artificial Intelligence in hotels can be applied to optimise all of the property’s operations - from revenue management, marketing, and advertising, to housekeeping, check-ins and check-outs. Guest experience can too benefit from AI - it can analyse trends and patterns in guest behaviour, so their staff can focus on personal interactions.
Motto by Hilton - the new micro hotel with an intelligent, flexible and inviting character, designed for today's guests, relaxed and always connected.
A strong focus on energy, waste, and water usage have become increasingly important for both hoteliers and guests. Incorporating sustainable values as a core part of your brand goes into your hotel’s best interest, can you win loyal guests and boost your brand awareness.
Dealing with a difficult guest is nothing new to the hospitality. Oftentimes, a complaint is something the hotel manager does not want to hear, but when a guest takes the time to bring an issue to your attention you should take the opportunity to make things right. The way you respond to the situation will have a decisive impact on the outcome.
Every business in this world is based on something - values, ideas, goals, assets. The hospitality industry is no different. Here you will find out what its foundations are.
Here are some solid tips for training your hospitality staff to be fully confident in its own ability. Happy and engaged team will be more creative, productive and successful.