Hospitality is an industry which relies heavily on data acquisition to build a sustainable business model that can generate revenue in a market of constantly changing variables. The customer data handled by hotels on the daily has always been of an incredibly sensitive nature, including guest and company names, phone numbers, billing addresses and emails, and credit card information.

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Sustainable hotels used to be a quirk of the hospitality trade, another gimmicky approach to appealing to environmentally-conscientious millennials. But the last decade has only proven the need for doubling down on the efforts of building a sustainable travel industry.

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5 Lessons in Building a Successful Hotel Brand


Building a brand has always been at the mercy of the generational zeitgeist. Which is why many establishments are looking for ways to either redefine or to establish themselves in an oversaturated hospitality market aimed at experience-driven consumers. Here are some notable points that could help you build your hotel brand.

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In the Spotlight: Nick, Our Integration Guru


The hospitality industry is a leader in technology deployment. See what Nick, our Integration Manager, have to say about the introduction of new technologies and streamlining the myriad aspects of hotel operations.

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Online booking abandonment is a common problem for travel websites, but there are a few things you can do to optimise your conversions. In this article, you’ll learn how sending abandonment emails can bring your customers back to complete a booking.

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Artificial Intelligence in hotels can be applied to optimise all of the property’s operations - from revenue management, marketing, and advertising, to housekeeping, check-ins and check-outs. Guest experience can too benefit from AI - it can analyse trends and patterns in guest behaviour, so their staff can focus on personal interactions.

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Dealing with a difficult guest is nothing new to the hospitality. Oftentimes, a complaint is something the hotel manager does not want to hear, but when a guest takes the time to bring an issue to your attention you should take the opportunity to make things right. The way you respond to the situation will have a decisive impact on the outcome.

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The Pillars of Great Hospitality


Every business in this world is based on something - values, ideas, goals, assets. The hospitality industry is no different. Here you will find out what its foundations are.

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