Growth isn’t everything. Bigger numbers, more clients, endless expansion — they aren’t always the goal.
Staying small has its advantages. Serving fewer clients with care can be far more impactful than chasing sheer numbers. When your team is small, focused, and attentive, you can actually care about each customer. You can fix problems, listen to feedback, and build a product that truly works — instead of just meeting metrics.
Small also means manageable. It gives your team time to sleep, think, and make thoughtful decisions. You don’t have to sacrifice quality for quantity. You can invest in stability, in the product, and in making sure every hotel using your software is happy.
Being small also makes it easier to implement new solutions. Decisions move faster, changes can be rolled out without endless approvals, and the team can adapt quickly to real needs. Large organisations often get slowed down by layers of management, processes, and competing priorities. Small gives us speed and agility without compromising quality.
Growth is tempting, but it comes at a cost. Every new client, every new integration, every new feature takes energy, attention, and time. If your focus is scattered, quality suffers. If your focus is tight, the people who matter most — your clients and your team — benefit.
Being small isn’t a limitation. It’s freedom. Freedom to prioritise quality over numbers, to stay independent, and to build software that actually helps hotels run smoothly.
Sometimes less truly is more.