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Smart operations
10 Ways to Boost Sales with Online Reservation Software
It is the 21st. Century and the majority of hotel reservations are made online, being it directly on the property's website or via third party mediators, a.k.a OTAs. Hotel websites have become the face of hospitality businesses, their digital identity. Among a myriad of factors that make a hotel website successful, there are design and content that attract and hold visitors on the website and the online reservation software that turns visits into bookings. Here we have collected 10 basic rules and smart tricks to make the most of an online booking software.
Smart operations
Still hesitating about cloud PMS software? Here is why you shouldn't
Though cloud technology is the obvious choice for most hotels today, surprisingly, in 2017 there are still hotel managers that are suspicious of cloud based PMS software. Especially if not too familiar with SaaS technology, they are worried about things like storing their data off-site, not having physical control over the server, relying on Internet connectivity and possible interruptions, or having to implement the system by themselves. Then why are so many property managers switching to the cloud? Are they stupid, maybe crazy, or do they know some secret information that encourages them to make the switch? Let's turn the other side of the coin and see which cloud concerns are reasonable and how dangerous it can be to switch to a cloud hotel software.
Guest journey
How to Harness the Power of Niche Markets in the Hospitality Industry
In the hospitality business, competition is always intense and this will never change. So to make it in this business you have to rely on new strategies. Targeting niche markets is one such strategy to give you the edge.
Guest journey
How to Convert OTA Customers into direct bookers
While OTAs make your property visible to the world and help you get more bookings, their fees can be serious - up to 35 per cent. Unfortunately most people nowadays tend to book through OTAs. Some polls show that about 60-75 per cent of all customers used an OTA to secure a room. In China this share goes up to 90 per cent. The good news is that you can attract many of these customers and directly get bookings through your own website, too. Not only will you save money, but it will also give you the chance to create guest loyalty. Here are several steps you can undertake:
Smart operations
Online Booking Systems - The Efficient Problem-Solver
It is human nature to avoid the unknown because it may be dangerous. You may find yourself in a difficult situation with all its negatives. Why use then an online booking system when you can make do with a pencil and paper? The answer is simple - it can solve many of the problems you may be facing. Here are a few examples.
Smart operations
How to Choose the Right PMS for Your Hotel
Recent developments in the modern hospitality business have shown that a hotel can hardly be run without a property management system (PMS). The reasons are numerous but here are a few more important ones - a PMS saves a lot of time and effort, increases revenue and handles most hotel operations with ease. But how to choose the right PMS for your hotel among so many offers? Let us give you give you a few hints.
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