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How to Drive More Direct Hotel Bookings with Email Guest journey

How to Drive More Direct Hotel Bookings with Email

The travel industry is experiencing exponential growth, with online sales at the heart of the boom. But, with marketplace bookings increasing by 184% over the past year, and direct bookings being struck by an 81.3% abandonment rate, the question is: who’s benefiting from this growth? Follow us as we take a look at why indirect hotel bookings are limiting your hotel’s potential, and how to drive more direct hotel bookings with email.

3 Tips on Advancing Your Hotel’s Event Marketing Strategy Industry insights

3 Tips on Advancing Your Hotel’s Event Marketing Strategy

Event tourism is a niche which holds huge revenue potential for hospitality providers. With festival season falling in the off-months of March and April many hotel managers are looking for ways to strengthen their position on the local hospitality market by driving up bookings around the most lucrative time of the first quarter. But succeeding in this task have to be neither challenging nor expensive. Here are some tips on promoting your hotel without busting your budget:

Six Hotel Brands Leading the Way to Innovative Hospitality Industry insights

Six Hotel Brands Leading the Way to Innovative Hospitality

Hospitality industry leaders are always on the lookout for innovative ways to keep costs low and profit margins high, and as such the trends they set could not be overlooked by smaller hotel chains and independents. You might dismiss the idea of chasing after standards set by businesses with far larger budgets than your own, but as guest demands change so does the technology that meets them.

Green Hotels Pave the Way to Improved Guest Loyalty Industry insights

Green Hotels Pave the Way to Improved Guest Loyalty

Sustainable hotels used to be a quirk of the hospitality trade, another gimmicky approach to appealing to environmentally-conscientious millennials. But the last decade has only proven the need for doubling down on the efforts of building a sustainable travel industry.

Coronavirus: The Impact on Hospitality Industry and How to Plan Ahead Industry insights

Coronavirus: The Impact on Hospitality Industry and How to Plan Ahead

Covid-19 has set foot firmly on all continents and its presence can no longer be ignored. With governments all over the world taking drastic measures to limit the virus’ reach to the general population, hospitality professionals have been forced to ask themselves what happens next. The coronavirus will affect all levels of hospitality, but not everyone has the same capacity for recovery. Large hotel chains will certainly bounce back quickly, but for all other establishments, the Covid-19 pandemic is a test of adaptability and resourcefulness.

Industry insights

Essential hotel KPI: Key Performance Indicators hoteliers must track

The performance review, guided by hotel key performance indicators (hotel KPI), is an indispensable part of running a profitable hotel in the hospitality industry. Yet it frequently falls to the sidelines in favour of more immediate day-to-day tasks. The hotel industry relies heavily on KPIs to measure success and profitability. Keeping track of key performance indicators (KPI) can be invaluable for developing a successful hotel revenue management strategy. For convenience, let us break down the KPI every hotel manager should track. Owners depend on these hotel KPIs to assess hotel performance, make informed decisions, and improve operational efficiency.