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The customer isn’t always right (and that’s okay)
We listen to every piece of feedback. Every suggestion, every...
People buy confidence, not software
Hotels don’t buy software because they love technology. They...
How we decide what goes into the product
Every idea starts with good intentions. A client asks for a...
What makes support truly good: clarity over speed
Most companies boast about how fast their support responds. A...
Long-term thinking beats short-term hype
It’s easy to be drawn to flashy trends — new features that...
Software should be boring
Not “innovative.” Not “revolutionary.” Just reliable. A tool...
There’s nothing wrong with being small
Growth isn’t everything. Bigger numbers, more clients, endless...
Why we don’t chase growth at any cost
Most software companies are obsessed with scaling. More users....