01
Rebranding is a Challenge - 5 Steps You Can Take to Successfully Rebrand Your Hotel in 2020
2020 has been a challenging year for the travel and hospitality industry. Following a prolonged revenue dry spell, industry leaders may feel the ...
Yoana Baynova
Articles by Yoana Baynova
02
How Technology Benefits Hotel Managers
The manager of a hotel is the person who pulls the strings behind the scenes of any successful lodging establishment. They are the one that every...
03
4 Social Media Marketing Tips for Hotels
With the rise of social media as the new frontier of information and news, hoteliers have been pushed to adapt to this new marketing landscape. T...
04
How Self-Service Technology Improves Guest Experience
The hospitality industry has historically been bound to its traditions. Everything from the way guests were accommodated to how guest loyalty was...
05
Five Ways Hotels Can Use Technology For a Better Guest Experience
With the advent of the internet the presence of technology in the hospitality industry has grown steadily and over time, until as if overnight, i...
06
The Green Guide to Sustainable Hotel Practices
With the increase in both casual and business travel, the levels of waste produced by guests have grown exponentially and the only way to remedy ...
07
Guest personas and bridging the gap between browsing and buying
Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guests are now closer than ever to bran...
08
Forward We Go into 2019: 7 Defining Hotel Technology Trends
Technological advancement is part of the future of any hotel that wishes to excel and grow. With an increasing guest demand for a more mobile fri...
09
5 steps to creating a great hospitality team
Building a thriving hospitality team with high turnover rates, skill gaps, and difficulty balancing individual strengths with your goals is hard....