Industry insights
Hoteliers are faced with a daunting task, how to present their services as a necessity rather than a luxury. Many guest prospects are postponing travel plans until 2021, but without the additional income from business travel and large scale events such as concerts, festivals, and sporting events, some hotels are at risk of closing their doors for good.
Industry insights
What is the new normal for hospitality? Are hotel guests eager to return, or will they shy away from travel? Will corporate clients abstain from organizing and attending annual conferences? How do you raise room occupancy if your target guest demographic have withdrawn their interest in your establishment? And if so, to whom exactly are you marketing your establishment?