Blog
What’s new in hotel tech? We cover the stuff that matters: managing better, connecting with guests, and running things smarter.
How to Harness the Power of Niche Markets in the Hospitality Industry
In the hospitality business, competition is always intense and this will never change. So to make it in this business you have to rely on new strategies. Targeting niche markets is one such strategy to give you the edge.
Guest journey
How to Convert OTA Customers into direct bookers
While OTAs make your property visible to the world and help you get more bookings, their fees can be serious - up to 35 per cent. Unfortunately most people nowadays tend to book through OTAs. Some polls show that about 60-75 per cent of all customers used an OTA to secure a room. In China this share goes up to 90 per cent. The good news is that you can attract many of these customers and directly get bookings through your own website, too. Not only will you save money, but it will also give you the chance to create guest loyalty. Here are several steps you can undertake:
Smart operations
Online Booking Systems - The Efficient Problem-Solver
It is human nature to avoid the unknown because it may be dangerous. You may find yourself in a difficult situation with all its negatives. Why use then an online booking system when you can make do with a pencil and paper? The answer is simple - it can solve many of the problems you may be facing. Here are a few examples.
Older posts
Smart operations
How to Choose the Right PMS for Your Hotel
Recent developments in the modern hospitality business have shown that a hotel can hardly be run without a property management system (PMS). The reasons are numerous but here are a few more important ones - a PMS saves a lot of time and effort, increases revenue and handles most hotel operations with ease. But how to choose the right PMS for your hotel among so many offers? Let us give you give you a few hints.
Smart operations
How to Improve Your Channel Manager Efficiency
Every successful hotel manager has a well-developed distribution strategy that allows them to sell as many rooms as possible and keep revenue at high levels at all times. But without an efficient channel manager, which removes the need for manual work and reduces the number of double bookings, this is hardly possible. This means that increasing the positive influence of your channel manager is essential to your business. Here’s how you can do it.
Guest journey
Eliminating Poor Online Bookings - Definitely Possible!
Bookings are what every hotelier wants - all the time, all year long. They bring meaning to your property and make your business thrive. What good is a hotel that does not accommodate guests? To get more and more bookings you do everything in your power to be seen online and keep your guests happy. Unfortunately, you will inevitably get reservations that are known as “bad” in hotel-speak. For the following reasons:
Industry insights
The Most Important Skills Every Hotelier Needs
It may seem that the job of the hotel manager is the easiest among all other occupations in the hospitality industry. After all, managers only oversee all the people who are below them in the chain of command, right? Wrong. Apart from the great responsibility they carry, managers need to exhibit specific skills that will increase their chances of successfully running a hotel. Here’s what they are.
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