What’s new in hotel tech? We cover the stuff that matters: managing better, connecting with guests, and running things smarter.
September has a rhythm of its own. The heat lingers, but the tempo shifts. People return to their routines, inboxes fill up again, and there’s a quiet sense of things falling back into place. It’s not a loud transition, but it’s a decisive one—both in life and in business. We often use our own travel experiences as inspiration for improving hospitality tech—call it a professional distortion. Here’s a real September story: in the second half of this month, I travelled to China. For my wife and me, it was our first visit to this vast country, with its rich history and distinct cultural rhythm so different from what we know in Europe. The final leg of our journey took us to Hong Kong, where we stayed at a well-known global hotel brand. I had prepaid the stay back in June as part of my wife’s birthday present, but—as it often happens when you travel—plans changed. We needed to shift our arrival by two days. I reached out to the hotel, knowing it was a non-refundable and non-changeable booking, simply to let them know not to give the room away. The day before our rebooked flight, a typhoon—the strongest in a decade—caused our flight to be cancelled. I wrote again to explain that we’d be arriving a bit later. The hotel confirmed they would keep our room. But to my surprise, the night before our new flight, I received a cancellation notice via Booking.com. I contacted the hotel immediately. Their response: I had been marked as a no-show, and the reservation had been cancelled. I was livid. All the communication was documented, and the stay had been fully paid. I forwarded the previous confirmations I had received. Eventually, the front desk responded with an apology: the emails hadn’t been noticed. A reservations officer had reviewed upcoming bookings, saw the no-show, and followed protocol based on what their system suggested. That moment highlighted how hospitality shouldn’t be about missed emails and disjointed systems. It reminded me of a recent feature we built at Clock. We recently integrated emails directly into our Events module so that all correspondence with organisers becomes part of the event record. And as part of the upcoming redesign of our booking screens, we plan to integrate guest emails directly with bookings. Situations like mine should be easy to handle—and they should never lead to frustration or the need for yet another apology. Technology should keep things together.
CEO Notes
Industry voices say hotel tech has moved past feature lists and into solving pain points. But features haven’t disappeared - they’ve evolved into smarter, guest-centric tools that power this shift. In recent conversations about hotel technology, you might have heard a bold claim: “Long lists of features no longer matter.” Instead, the buzz is all about solving pain points and making life easier for hoteliers. But let's unpack this narrative a bit - because the reality is that features are far from dead. They've simply evolved. What pain points are most pressing in your hotel today - front desk efficiency, guest communication, or revenue growth?
CEO Notes
August may not shout, but it speaks. In a business world driven by launches and deadlines, August steps in like a breath of warm air. It softens the pace - inboxes slow down, calls are fewer, and some of us, myself included, take a moment to pause. But while many take time to recharge, our team at Clock quietly shipped another update. No fanfare, no fireworks. Just a collection of more than 30 small, thoughtful improvements that make the everyday work of hoteliers easier, faster, and more intuitive. And perhaps that’s the real headline: useful progress, even in the quiet moments.
CEO Notes
July is often seen as the month of well-earned holidays. For many of us who work in offices, including part of our team here at Clock—and yes, even me—this is a time to take a breath, switch off, and recharge. But while we enjoy some summer downtime, many of you in hospitality are doing quite the opposite. For some hotels and resorts, July is often the busiest time of year. This is when your operations hit full speed, when your staff stretch their superpowers to serve so many guests every day. And for that, writing this from a sun lounger on the beach, I just want to say: thank you. You are the silent heroes of summer. And this time, instead of listing what new features we released (although there were a few), I want to reflect on what already helps you save time and keep delivering great stays—especially now, when every minute of productivity matters.
CEO Notes
This month ends not just with the promise of summer but with one of the most impactful releases we’ve made all year. Unlike previous editions of this update, where we looked back at what had already been delivered, this time we are sharing the news just as the new features are landing. It’s a rare moment of writing at the cusp of something going live—and this one has been worth the wait.
CEO Notes
May always feels like the month when the year truly begins to bloom. Nature is no longer cautious—trees are in full leaf, days are long and bright, and the air smells like plans that are ready to unfold. It’s the month that dares to believe summer is on its way. For us at Clock, May carried that same feeling: forward motion, clarity, and a string of purposeful updates that reflect our long-term commitment to building not just features, but tools that make your everyday hotel operations more effective.
CEO Notes
"No rain, no flowers," says Haruki Murakami, the famous Japanese writer. And what better time to remember this than April? But when rain turns into snow in April – that's a bit strange, at least for me. Where I live, it rarely snows in the winter. Well, it snowed twice this April alone. A gentle reminder of what can happen in a month that starts with Fools’ Day. Anyway, fast forward to the end of the month, and the trees bloom, the days grow longer. It’s as if nature itself is nudging us forward—reminding us that growth isn’t just possible, it’s happening.
CEO Notes
March is a month of restarting. The whole of nature restarts—the sun begins to remind us we haven't been forgotten, and life hurries to blossom, sometimes not even worrying about the possibility of a final snowstorm. And every restart is a reason for optimism, a chance to look at things from a new angle, and a hope for an even better spring and summer.
CEO Notes
February is the lovely little one of the year. The "smallest" of all months, it feels so fast, young, and fresh that you really need to run to catch up. You have only 28 days to accomplish what typically takes 30-31 days. But it is an ambitious month too - it frequently tries and manages to outshine its elder sibling - January - in terms of cold and snow. So one really needs to be careful about the slippery ice—unless that one is among those lucky ones who live in places where the sun shines warm even in February. At Clock we actually like February - it is very much what we are trying to be ourselves - a slimmer, fast-paced and ambitious organization that is always eager to show its own shine.